The founder, Marco, wanted Beam's player facing platform, BeamHub, to be more than just a game directory. The goal is to transform it into a daily destination where players track progress, earn rewards and keep engaged with the ecosystem.

Circles redesigned BeamHub end-to-end, giving players campaigns to compete in, achievements to collect, points to earn, and a rewards store to spend them, all while still playing their favourite game.

Every feature built around the goal of giving players a reason to come back daily and studios could engage with the players.